Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms—such as content sharing sites, blogs, social networking, and wikis—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm's reputation, sales, and even survival. Marketers certainly know what…

Conversion rate optimization is the art of creating the best path to purchase or desired goal achievable for the user. A good SEO & content team can drive high value leads to websites through well executed digital marketing strategies. However, getting the user to the site is only half the battle, How do they act when they get there? How can you push them to complete actions in…

By listening to your users and contributing to their success, you can make a brand, which will be driven by your user and will provide you unbeatable competitive advantage - user centric brand. To a certain increasing class of people, there is a virtual electronic fruit bowl that is competing eagerly for a share of your wallet/clothes – Apple, Orange, Blackberry and the like. There isn’t enough fruit…