Conversion rate optimization is the art of creating the best path to purchase or desired goal achievable for the user. A good SEO & content team can drive high value leads to websites through well executed digital marketing strategies. However, getting the user to the site is only half the battle, How do they act when they get there? How can you push them to complete actions in…

Though quite a separate ideas – Facebook pages and SEO, when used wisely FB pages can help you get good SEO results for your website. This article outlines how to use Facebook for SEO purpose. Facebook Pages are a fantastic way to promote your business online. They function as micro-sites, driving users to engage socially with your products, while building conversations around your web content and marketing initiatives.…

Pay Per Click (PPC) advertising is an advertising system where the advertiser only pays when a potential customer clicks on your advertisement. PPC advertisement on search engines are easy to spot – they’re the results listed as “sponsored links”. They can appear on the top of the results page, usually in a box, and also on the right hand side of the results page. [caption id="attachment_2141" align="aligncenter" width="640"] PPC Advertisement[/caption]…

You may be aware that their is a growing need to assign some of your marketing budget to Pay per click or PPC. Every business being unique, do you know how much of your marketing budget should be allocated to PPC. Understanding Commercial Aims & Goals Understanding your commercial objectives is the first step to decide on PPC budget. You need to clearly outline what results you want…

In this ever changing time the SEO plays an important role in businesses, but without running a local SEO campaign your business could be missing traffic that should otherwise be yours. Does this sound familiar? Let’s counter an interesting statistics Most of the mobile and desktop searchers will call a business directly from a search results page without visiting a website or calling them. Google’s resolution to provide…

Or, if you speak something enough times you begin to believe it - Is SEO Dead ? In fact it’s the reverse. Not because we are looking to argue the point that SEO is dead or will take breath of life back. More because SEO feels like it is starting to get forgotten – which is online suicide! This is a bit of a wake-up call to website…