You might think that Google simply rewards the highest bidders with the top positions on search results pages. But this is not so. It’s not that Google doesn’t want money; it’s just that it wants to keep on getting the money. And Google will only continue to earn billions of dollars a year if searchers find relevant adverts and not just wealthy advertisers and companies. This is what…

Pay Per Click (PPC) advertising is an advertising system where the advertiser only pays when a potential customer clicks on your advertisement. PPC advertisement on search engines are easy to spot – they’re the results listed as “sponsored links”. They can appear on the top of the results page, usually in a box, and also on the right hand side of the results page. [caption id="attachment_2141" align="aligncenter" width="640"] PPC Advertisement[/caption]…

You may be aware that their is a growing need to assign some of your marketing budget to Pay per click or PPC. Every business being unique, do you know how much of your marketing budget should be allocated to PPC. Understanding Commercial Aims & Goals Understanding your commercial objectives is the first step to decide on PPC budget. You need to clearly outline what results you want…