Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms—such as content sharing sites, blogs, social networking, and wikis—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm's reputation, sales, and even survival. Marketers certainly know what…

To a start up online marketer today internet search should be at the core of start up digital strategy. How your company’s website is the hub of your digital world. It’s more than just your shop window to a huge and growing global market: a well-designed and implemented website is a place where you can interact with your customers, a virtual meeting place where you can do real…