Responsive communications have become more and more accepted within the digital space; mainly with the outburst of social and mobile media. But what can this do for your business? For those of you who might be uncertain as to what truly constitutes responsive, here is a brief overview. Why spend in Responsive Marketing? Let’s take a look at the reasons why your team should acknowledge the potential it…

Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms—such as content sharing sites, blogs, social networking, and wikis—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm's reputation, sales, and even survival. Marketers certainly know what…

Once you’ve decided that you do need to pursue some form of digital marketing, the next step is actually to sit down and define your strategy to capture the market. Unfortunately there is no ‘one size fits all’ strategic solution here. We don’t have a magic recipe to ensure your digital marketing success, and neither does anybody else (despite some of the online hyperbole you may read on…

It is evident that many of the companies are using digital media effectively and they could surely be getting great results from their search, social media marketing or email marketing efforts. But we are equally sure that many are missing opportunities because of lack of sound digital marketing strategy. Indeed a great way to set path through setting goals is to think about how you can integrate your…

Digital Marketers are often guilty of focusing extra on short-term gains while losing sight of longer term goals. It’s not that short aims aren’t required, but they have to be planned logically in order to get the very best out of a Digital Marketing campaign. When making that investment, Digital Marketers should be focusing on exact and easily measurable KPIs (Key performance indicator) which all add to the…