“Search engines are nothing but a set of algorithms. They look into various factors to rank your page for certain keywords. Now, we need to help search engines identify that target keyword from the post in order to make that post more relatable to readers”

In simple words, SEO or Search Engine Optimisation denotes to any activity performed for the improvement of Search Engine rankings of websites,products, services or other content. It shows unpaid results which is also referred to as “free”, “organic”, “natural” or “earned” results.

These latest SEO tips and tactics :

1. Optimize page titles & meta descriptions:

Optimize them to appeal like a paid ad. Your page title and meta description need to catch the eye of users in the search results. By increasing the CTR of your pages, you’ll get rewarded with a little boost in where you show on the page.

2. Mobile is the future:

Want to target broad range of customers? focus on consumer demographic using smartphone and develop a highly responsive website that looks good and optimised on all screens.

3. The rise of voice search:

Incorporate a voice recording option within your website and let your customers do the talking without the hassle of typing.

4. Constantly produce in-depth high quality content:

Impress your customers by emphasising more on delivering error-free and well-researched quality content than on quantity.

5. Make a strong presence in social media:

Generate and enhance the customer interest on your SEO by posting and commenting on them. share and let other share too !

Types of SEO:

On-page Optimisation:

Anything that you do on a web page/website using White-hat SEO that directly (or indirectly) increases SERP is called On-page Optimisation. And lot of other things about On-page Optimisation Techniques and they are crucial and go a long way in optimising a web page to rank high on Google.

But there are few more On-page SEO techniques that are not very well known.These things are lesser known but still can have a huge impact on your organic rankings.

Embed Interesting Content Related Videos:
Videos are an easy way for any human to understand something. Human mind is wired to remember visual information more effectively compared to text.

Site Wide Link​:
Site Wide (sidebar) link to another website or even receiving such links is considered highest level of Spam by Google.

Comments​:
Webpage that has more content (meat) after the blog post itself is the comments.

Off-page Optimisation:

Refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc.Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc. In today’s post we will be looking specifically at Off-Page SEO and some of the most effective ways to increase your page rankings on search engines.

Social Networking Sites:
Social Networking is bigger than ever these days! Sometimes known as “Online Reputation Management”,
getting involved with social media sites is the fundamental step with which you begin to advertise market and build your online reputation.

Blogging :
Blogging is one of the best ways to promote your website online! By writing a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts.It also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages (SERPs).