Traditionally, consumers used the Internet to simply expend content: they read it, they watched it, and they used it to buy products and services. Increasingly, however, consumers are utilizing platforms—such as content sharing sites, blogs, social networking, and wikis—to create, modify, share, and discuss Internet content. This represents the social media phenomenon, which can now significantly impact a firm's reputation, sales, and even survival. Marketers certainly know what…

Conversion rate optimization is the art of creating the best path to purchase or desired goal achievable for the user. A good SEO & content team can drive high value leads to websites through well executed digital marketing strategies. However, getting the user to the site is only half the battle, How do they act when they get there? How can you push them to complete actions in…

To a start up online marketer today internet search should be at the core of start up digital strategy. How your company’s website is the hub of your digital world. It’s more than just your shop window to a huge and growing global market: a well-designed and implemented website is a place where you can interact with your customers, a virtual meeting place where you can do real…

Once you’ve decided that you do need to pursue some form of digital marketing, the next step is actually to sit down and define your strategy to capture the market. Unfortunately there is no ‘one size fits all’ strategic solution here. We don’t have a magic recipe to ensure your digital marketing success, and neither does anybody else (despite some of the online hyperbole you may read on…

By listening to your users and contributing to their success, you can make a brand, which will be driven by your user and will provide you unbeatable competitive advantage - user centric brand. To a certain increasing class of people, there is a virtual electronic fruit bowl that is competing eagerly for a share of your wallet/clothes – Apple, Orange, Blackberry and the like. There isn’t enough fruit…

You may be aware that their is a growing need to assign some of your marketing budget to Pay per click or PPC. Every business being unique, do you know how much of your marketing budget should be allocated to PPC. Understanding Commercial Aims & Goals Understanding your commercial objectives is the first step to decide on PPC budget. You need to clearly outline what results you want…

It is evident that many of the companies are using digital media effectively and they could surely be getting great results from their search, social media marketing or email marketing efforts. But we are equally sure that many are missing opportunities because of lack of sound digital marketing strategy. Indeed a great way to set path through setting goals is to think about how you can integrate your…

Digital Marketers are often guilty of focusing extra on short-term gains while losing sight of longer term goals. It’s not that short aims aren’t required, but they have to be planned logically in order to get the very best out of a Digital Marketing campaign. When making that investment, Digital Marketers should be focusing on exact and easily measurable KPIs (Key performance indicator) which all add to the…