"Search engines are nothing but a set of algorithms. They look into various factors to rank your page for certain keywords. Now, we need to help search engines identify that target keyword from the post in order to make that post more relatable to readers" In simple words, SEO or Search Engine Optimisation denotes to any activity performed for the improvement of Search Engine rankings of websites,products, services…

Good ways to start Digital Marketing for your own business Hello Folks, Below are some ways to elevate your business online. If you have interest in spending time online then you can easily hit the target without hiring the agencies. Here are they : 1.Social Media Marketing If you have a small business, social media might be the first thing to do Digital Marketing. Also you'll use it…

Conversion rate optimization is the art of creating the best path to purchase or desired goal achievable for the user. A good SEO & content team can drive high value leads to websites through well executed digital marketing strategies. However, getting the user to the site is only half the battle, How do they act when they get there? How can you push them to complete actions in…

In the digital marketing world everyday bring with it a new set of challenges. As a digital agency at the forefront of digital marketing we’ve always got our ears to the ground. Last year we saw the Hummingbird update which changed the method that the search engine giant handles informal queries and the keyword update which had a number of SEO people panicking. This year sees the sustainable…

You might think that Google simply rewards the highest bidders with the top positions on search results pages. But this is not so. It’s not that Google doesn’t want money; it’s just that it wants to keep on getting the money. And Google will only continue to earn billions of dollars a year if searchers find relevant adverts and not just wealthy advertisers and companies. This is what…

Though quite a separate ideas – Facebook pages and SEO, when used wisely FB pages can help you get good SEO results for your website. This article outlines how to use Facebook for SEO purpose. Facebook Pages are a fantastic way to promote your business online. They function as micro-sites, driving users to engage socially with your products, while building conversations around your web content and marketing initiatives.…

Pay Per Click (PPC) advertising is an advertising system where the advertiser only pays when a potential customer clicks on your advertisement. PPC advertisement on search engines are easy to spot – they’re the results listed as “sponsored links”. They can appear on the top of the results page, usually in a box, and also on the right hand side of the results page. [caption id="attachment_2141" align="aligncenter" width="640"] PPC Advertisement[/caption]…

To a start up online marketer today internet search should be at the core of start up digital strategy. How your company’s website is the hub of your digital world. It’s more than just your shop window to a huge and growing global market: a well-designed and implemented website is a place where you can interact with your customers, a virtual meeting place where you can do real…

Google has announced that they would be eliminating keyword data from analytics to shield signed-in users. Now, in the very similar piece of software, website owners are able to see who exactly has linked to their website – including social profile details. Reasonably, some industry folk are crying foul play on this particular move. So, is this another case of double standards from the search giant? It’s an…

You may be aware that their is a growing need to assign some of your marketing budget to Pay per click or PPC. Every business being unique, do you know how much of your marketing budget should be allocated to PPC. Understanding Commercial Aims & Goals Understanding your commercial objectives is the first step to decide on PPC budget. You need to clearly outline what results you want…