Good ways to start Digital Marketing for your own business Hello Folks, Below are some ways to elevate your business online. If you have interest in spending time online then you can easily hit the target without hiring the agencies. Here are they : 1.Social Media Marketing If you have a small business, social media might be the first thing to do Digital Marketing. Also you'll use it…

The Internet of Things (IoT) is the network of physical objects—devices, vehicles, buildings and other items—embedded with electronics, software, sensors, and network connectivity that enables these objects to collect and exchange data. So What Is The Internet Of Things? It is the concept of basically linking any device with an on and off switch to the Internet. It includes everything from mobile phones, coffee machines, washing machines, earphone,…

Digital Media has been one of the most fashionable word in the last 5 years. From website development to website optimization to email marketing, digital marketing all is included here. Topping it up with Social media, mobile applications, games, messaging apps, chatting apps and even IoT and we're just about there. Do you know what is going to boom in 2016? Well some are here: 1. Global Mobile.…

Responsive communications have become more and more accepted within the digital space; mainly with the outburst of social and mobile media. But what can this do for your business? For those of you who might be uncertain as to what truly constitutes responsive, here is a brief overview. Why spend in Responsive Marketing? Let’s take a look at the reasons why your team should acknowledge the potential it…

You might think that Google simply rewards the highest bidders with the top positions on search results pages. But this is not so. It’s not that Google doesn’t want money; it’s just that it wants to keep on getting the money. And Google will only continue to earn billions of dollars a year if searchers find relevant adverts and not just wealthy advertisers and companies. This is what…

Pay Per Click (PPC) advertising is an advertising system where the advertiser only pays when a potential customer clicks on your advertisement. PPC advertisement on search engines are easy to spot – they’re the results listed as “sponsored links”. They can appear on the top of the results page, usually in a box, and also on the right hand side of the results page. [caption id="attachment_2141" align="aligncenter" width="640"] PPC Advertisement[/caption]…

Once you’ve decided that you do need to pursue some form of digital marketing, the next step is actually to sit down and define your strategy to capture the market. Unfortunately there is no ‘one size fits all’ strategic solution here. We don’t have a magic recipe to ensure your digital marketing success, and neither does anybody else (despite some of the online hyperbole you may read on…

If you sell products online in your extra time or you have an ecommerce business, there have never been a better number of online channels to get your product endorsed or get traffic for your website. Some of these online channels work well beside your main site, some have replaced the necessity for an e-commerce site entirely and work as a standalone solution for Internet-based sales and endorsement.…

Google’s trends shows that traffic for the term ‘Marketing Automation’ has risen by 40% in the last year, but why and what’s all the argument about? As a digital agency, we get inquired about this by a lot by customers. If it’s your first time reading about marketing automation, don’t panic it’s not about robot and you’ll still be in a job. We’ve put a few essential steps…

Digital Marketers are often guilty of focusing extra on short-term gains while losing sight of longer term goals. It’s not that short aims aren’t required, but they have to be planned logically in order to get the very best out of a Digital Marketing campaign. When making that investment, Digital Marketers should be focusing on exact and easily measurable KPIs (Key performance indicator) which all add to the…