Responsive communications have become more and more accepted within the digital space; mainly with the outburst of social and mobile media. But what can this do for your business? For those of you who might be uncertain as to what truly constitutes responsive, here is a brief overview. Why spend in Responsive Marketing? Let’s take a look at the reasons why your team should acknowledge the potential it…

By listening to your users and contributing to their success, you can make a brand, which will be driven by your user and will provide you unbeatable competitive advantage - user centric brand. To a certain increasing class of people, there is a virtual electronic fruit bowl that is competing eagerly for a share of your wallet/clothes – Apple, Orange, Blackberry and the like. There isn’t enough fruit…