How do you create your content that stands out from the others? With more content than ever being formed and promoted, it’s good to say the Internet is a demanding place these days. For businesses this means getting your message across and not misplaced in the noise is becoming a challenge. Whether you’re creating info graphics, whitepapers, blog posts or more highly developed pieces of technical content, it’s…

Digital Marketers are often guilty of focusing extra on short-term gains while losing sight of longer term goals. It’s not that short aims aren’t required, but they have to be planned logically in order to get the very best out of a Digital Marketing campaign. When making that investment, Digital Marketers should be focusing on exact and easily measurable KPIs (Key performance indicator) which all add to the…