An efficient email newsletter can make a positive ROI. It helps in building effective relationship and also helps in keeping your name in front of your existing and potential clients. Email Newsletters are very effective particularly for businesses selling products where customers carry out huge evaluation before the purchase (e.g. Home, Online Products, Car etc). A  email newsletter is an opportunity to tell your customers about you and…

A blog can be good or bad? Once you accept that, it’s easier to make amendments and redesign your blog into something that drives conversions, attracts the correct audience and ranks well in search engines - what we call a good blog. So what makes a good or bad blog, below we have outlined some factors that have an impact: Frequency One of the major problems that blogs…

How do you create your content that stands out from the others? With more content than ever being formed and promoted, it’s good to say the Internet is a demanding place these days. For businesses this means getting your message across and not misplaced in the noise is becoming a challenge. Whether you’re creating info graphics, whitepapers, blog posts or more highly developed pieces of technical content, it’s…

Digital Marketers are often guilty of focusing extra on short-term gains while losing sight of longer term goals. It’s not that short aims aren’t required, but they have to be planned logically in order to get the very best out of a Digital Marketing campaign. When making that investment, Digital Marketers should be focusing on exact and easily measurable KPIs (Key performance indicator) which all add to the…