To a start up online marketer today internet search should be at the core of start up digital strategy. How your company’s website is the hub of your digital world. It’s more than just your shop window to a huge and growing global market: a well-designed and implemented website is a place where you can interact with your customers, a virtual meeting place where you can do real…

Once you’ve decided that you do need to pursue some form of digital marketing, the next step is actually to sit down and define your strategy to capture the market. Unfortunately there is no ‘one size fits all’ strategic solution here. We don’t have a magic recipe to ensure your digital marketing success, and neither does anybody else (despite some of the online hyperbole you may read on…

Content and design both have equal importance for a good website. Ensuring that they both work together is very important for the success of a web project. Often many designers will find it difficult to start without content. Copywriters and strategists on the opposite find it complex to write down without a design model. What’s the finest method to move past this sticking point? As a digital agency,…

By listening to your users and contributing to their success, you can make a brand, which will be driven by your user and will provide you unbeatable competitive advantage - user centric brand. To a certain increasing class of people, there is a virtual electronic fruit bowl that is competing eagerly for a share of your wallet/clothes – Apple, Orange, Blackberry and the like. There isn’t enough fruit…

Google has announced that they would be eliminating keyword data from analytics to shield signed-in users. Now, in the very similar piece of software, website owners are able to see who exactly has linked to their website – including social profile details. Reasonably, some industry folk are crying foul play on this particular move. So, is this another case of double standards from the search giant? It’s an…

You may be aware that their is a growing need to assign some of your marketing budget to Pay per click or PPC. Every business being unique, do you know how much of your marketing budget should be allocated to PPC. Understanding Commercial Aims & Goals Understanding your commercial objectives is the first step to decide on PPC budget. You need to clearly outline what results you want…